At the present time lot of customers in India are buying environment friendly motor vehicles like hybrid and electric vehicles. Therefore, this study was performed to recognize the factors that influence the purchase intention of buying environment friendly motor vehicles among Indian customers. Information is collected from 125 vehicle owners using a structured questionnaire. According to regression analysis, awareness of environment friendly motor vehicles, environmental familiarity and subjective norms has a considerable influence on purchase intention of environment friendly motor vehicles in India. © TJPRC Pvt. Ltd.

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