The growth in Social Networks in Arab countries played a crucial role in civil mobilization, empowerment, shaping opinion and influencing change. The popularity of Social Networks tools has continued to grow, however, extent to what the communication via Social Networks can lead to social or individual change is still debatable in these countries. The present study proposed and tested a holistic model that extended the Theory of Planned Behavior – TPB and redefined behavioral intention toward using technology to behavioral change as an effect of using new technology by exploring the impact of Social Networks on the individual behavioral change. Toward achieving the objectives of the current research, a quantitative research method was adopted. Three hundred surveys were distributed to residents from the different governorates in Kingdom of Bahrain. The research indicates that there is a need for an action to be taken by the decision makers and governance people in the Arab countries towards SN which essentially have become a weapon of mass persuasion. This weapon can be used by unconcerned individuals to change the society: socially, politically or even economically. The impact of Social Networks on changing behavior should be considered strategically. More attention needs to be paid on controlling the information and material which are exchanged on Social Networks to redirect their impact positively. © 2005 – ongoing JATIT & LLS.

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