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Today, with the growing number of consumers caring about where products come from, companies need to be at the forefront of this upward trend if they want to maintain their profit. In this chapter the authors presented an overview of ethical consumerism in the kingdom of Bahrain. They also highlighted how societal and cultural shifts have influenced Bahraini consumerism over time. The chapter begins by discussing the debatable origins of ethical consumerism since longtime. Throughout the chapter, there is an emphasis on the importance of the ethical consumerism to achieve sustainability target, with particular attention to how ethical consumerism gives a competitive advantage to the organization. The chapter shows also how organizational transparency is a strategic key to build trust and influence costumers’ behavior. The chapter also argues that government support is important to influence ethical consumerism by creating laws and policies. © 2020, IGI Global. All rights reserved.
