Domestic water heater corresponds to 25% of the house energy consumption and can play an important role to reduce energy house expenses. Solar energy offers a preferred renewable energy resource because of its economic and environmental advantages. It is considered the best alternative to reduce domestic water heater energy consumption cost. Converting solar energy into heat can be considered among the simplest used systems. Solar thermal conversion is more efficient than solar electrical direct conversion method. Solar water heater systems are particularly easy to use and to repair. The integrated conical solar collector water heater (ICSCWH) is so far the easiest among water heating systems. The ICSCWH converts directly and efficiently the solar flux into heat. In order to expand the utilization of ICSCWH systems, many design modifications have been examined and analyzed. This study provides an experimental investigation and mathematical simulation of an ICSCWH system equipped with a glass cover resulting in the increase of the maximum absorption. Integrating the cone-shaped heat collector with an aluminum spiral pipe flow system may enhance the efficiency of the proposed system. In order to maximize the solar radiation of the system, the solar water heater has been designed in a conical shape, which removes the need to change its orientation toward the sun to receive the maximum sun radiation during the day. In this system, the heating of water has been obtained using the spiral pipe flow without the use of the solar cells and mirrors in order to reduce the total cost. The storage water tank of this system is coupled with a conical solar collector. Based on the above design, the solar water heater has been fabricated and tested. In addition, an analytical modeling approach aiming to predict the flow rate within the conical integrated collector storage solar water heater (ICSSWH) and its efficiency, was developed. Modeling through a numerical simulation approach based on energy equations was performed. Considering the entire water amount and the total area of the cone, the amount of water (facing the sun per unit absorbing area in the two symmetrical parts of the system) is found to increase, which is expected to reach a maximum water temperature at a high performance. Our experimental findings show that the daily performance is around 32% and the highest water temperature of about 45°C is obtained in the system at 4 pm, according to seasons and weather conditions. An efficient and simple mathematical simulation approach for the new conical solar water heater is described then validates using experimental data. © The Authors, published by EDP Sciences, 2017.